Associated Systems, Inc. Launches New Branding Campaign
Marketing Strategy Aimed at Awareness of New Products for the Utility Industry
GREENVILLE, SC --- Associated Systems, Inc. (ASI) introduced its new corporate look and defined its brand positioning with a newly launched logo and tagline: "Energizing IT Solutions for the Utilities." The re-branding campaign is driven by the company’s new logo, which more accurately conveys the building blocks of technology that ASI delivers to its clients. Founded in 1981, ASI is a leading software provider to the utility industry and provides technology solutions to manage billing, service orders, financial and accounting and other business processes.
"We have been in business for over 20 years, and our main focus has always been continuous development of ASI products and services," said Rusty Pryor, President of ASI. "As our products have evolved, we saw a need to change our brand identity to reflect the progress of the company. Our new logo and materials not only represent our forward-thinking attitude…, but our commitment to customer service."
The new logo features two colors and blocks climbing from the "I" to represent the building blocks and on-going development of technology ASI provides. The re-branding campaign rolled out earlier this year on the company’s new print collateral materials and web site, www.assocsys.com. "This Web site does a great job defining what we do and presenting it in a manner that is customer friendly and appealing," Pryor explained. The new web site provides visitors access to ASI’s detailed product information, case studies and industry links. Site visitors wanting more information about a particular product or the company in general can link to an interactive information page to receive that information.
By utilizing the tools of this new marketing campaign, ASI hopes to inform the utility industry of the continuous enhancements and product developments that the company offers and the benefits they provide. "We will continue to market our brand and plan to launch another phase of our marketing campaign to relay to our customers and the industry critical information on products and services that will make their jobs easier," Pryor added.
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